Kozyavkin translated from Russian means "Mr. Booger". It is a new brand of baby products that focuses on removing boogers and ear wax. The product is thoughtfully created to appeal to all senses and carefully crafted to give love to ourselves and our universe.
The project began with a deep dive of the soon-to-be products, ingredients, company values, and target audiences. What came from that work was a shared understanding of the brand’s purpose: exists to create products for ethereal beauty, both for individuals and the collective whole.
I worked to shape Kozyavkin's brand identity from the ground up. The engagement included everything from brand positioning and naming to visual identity design, packaging design, and assets for launch.
The project began with a deep dive of the soon-to-be products, ingredients, company values, and target audiences. What came from that work was a shared understanding of the brand’s purpose: exists to create products for ethereal beauty, both for individuals and the collective whole.
I worked to shape Kozyavkin's brand identity from the ground up. The engagement included everything from brand positioning and naming to visual identity design, packaging design, and assets for launch.
CLIENT
KOZYAVKIN
YEAR
2024
MY ROLE
BRAND DESIGN
VISUAL IDENTITY
PACKAGING DESIGN
ART DIRECTION
KOZYAVKIN
YEAR
2024
MY ROLE
BRAND DESIGN
VISUAL IDENTITY
PACKAGING DESIGN
ART DIRECTION
Building the brand
With the brand purpose established, I crafted the name and visual identity. The name takes inspiration from celestial bodies; Carina being one of the brightest stars in the night sky. Using “ethereal beauty” to ignite ideas, a visual system was created with a bold, sensual color palette, otherworldly textures, delicate typography and intimate imagery.
LOGO & VISUAL IDENTITY
Creating the product
3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product 3d printing the product
PRODUCT & PACKAGING DESIGN
Bringing the brand to the world
With the brand and packaging established, I worked on the digital assets needed for launch including an e-commerce site and social media strategy.
LAUNCH